Sebrieanna’s Start


Driving Traffic and Recruiting?

Posted in START Working by Sondra on January 13, 2010
Tags: , ,

I’ve run into the second job post where an employer has actually referenced their own blog in their job description. Nothing too unseemly about that, except they’re directing the applicant to the blog for resume tips. Which pretty much implies that if you don’t check out their blog and make sure your resume is up to their code, then you’re probably not going to be put on the short list.

In theory, this seems like a good idea. With the economy in poor shape, and so many applications coming through the door every day, an employer doesn’t want to waste their time with, to be blunt, – shitty resumes. So they write a post for some guidance for us tired, becoming-bitter job seekers. But that’s not REALLY the whole story, is it? For one, with the economy in poor shape, and so many applications coming through the door every day, think of the hits you can get on your blog! It’s kind of genius actually. Plus, this particular position is within the media industry, and if you actually didn’t go to the blog and see that they suggest sending your resume in PDF format, and you send in a *gasp* word document? They’d know you didn’t check it out. And they’d be asking themselves, what kind of media professional would we really be hiring?

This is a whole new level of weeding. Like those clorox-for-your-lawn chemicals you can spray on your walkways and driveways (kill weeds at the source!). But my beef isn’t with how clever this tactic is. It’s that for one, both job postings didn’t actually provide the blog name or URL. Just a simple “See our blog for resume submission tips.” So you have to google the company’s name and find their website. Something you may be doing anyway if you need to get their address for the cover letter. The link to their blog is listed on the homepage – thank god, because I really can’t be tooling around on the internet… But then, I have to sort through their entire blog to try and find this post they’re talking about. Their lengthy tag cloud provides nothing – no links or posts that would direct me to this article I’m supposed to read. The search bar is my next attempt, and I pick the word resume. Voila!

The actual post is all right, – nothing ground breaking, but I’ll admit it is nice to see the resume perspective from the company you’re actually applying to. That’s one of the things that is so frustrating about the job hunt. Some companies will call you the week after you apply, others have a position open in three months and you get a call after you’ve already moved to a different state… all the inside information you can get, the better. But when you’re job hunting all day, the last thing you want is another task and a search for a blog you wouldn’t have otherwise bothered reading.

Employers should put all the necessary information in their job description. Bottom line. There are plenty of postings out there that request documents in Word format; it’s like asking for writing samples, so why does that have to be in a blog instead? We can’t read your minds, and when the goal is to get as many applications out as possible, honestly, we don’t want to read your blog either. There’s already not enough time in the day, so I really hope this is not becoming a trend. I will research your company and read your blog when you call me to schedule an interview, because at this stage, I’m not in a position to be picky about my employer. I’ve singled out my industry, and in the beginning stages of the application process, that’s good enough for me.

Finally, if you are going to direct us to your blog post, make sure the job description you posted on someone’s job board matches the information in your blog. Because one says 2 – 5 years experience. The other says 3 -6. Two – 6 years of experience is simply an odd bracket.

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2 Responses to 'Driving Traffic and Recruiting?'

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  1. sebrieanna said,

    I actually intentionally left it out, just because I didn’t really want it linked to the company who posted it!

  2. Sean said,

    You say “THIS is the second job post I’ve come across where an employer…” but you don’t provide the reference. No one knows what “THIS” refers to. Either take a screen shot, provide a link or change the wording bc it’s a little confusing what prompted the article!


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